After a highly successful 2018 12-event arena tour across 10 cities, Live Nation and Crown Publishing, a part of Penguin Random House, are pleased to announce that additional dates and cities have been added to Becoming: An Intimate Conversation with Michelle Obama.
This extension of the tour will include 21 events in 2019 across North America and Europe produced by Live Nation, including 11 additional events in the U.S., 4 in Canada, and 6 in Europe. The 2019 events will kick off on February 8 in Tacoma, WA, and will make stops in previously unvisited cities, including Austin, Toronto, Atlanta, Copenhagen, Amsterdam, and more. The European dates will include an event in Paris, rescheduled from the original December 5, 2018, date which was delayed due to Mrs. Obama’s trip back to the U.S. to attend the late President George H.W. Bush’s funeral. The 2019 events will also see Mrs. Obama visiting a range of venues, from arenas to more intimate theaters. Each stop will feature to-be-announced moderators who will appear in conversation with the former First Lady. The final event will take place on May 12 in Nashville, TN, concluding the Becoming book tour.
Mrs. Obama is dedicated to ensuring tickets are put into the hands of real fans, and not resold on secondary websites. That is why Live Nation and European ticket agencies are implementing various methods to limit ticket scalpers on the Becoming book tour. The North American events will utilize Ticketmaster’s Verified FanÒ platform. Fans can register now through Wednesday, December 12, at 10 p.m. PST HERE for the Verified Fan presale. Registered fans who receive a code will have access to purchase tickets for the North American events before the general public on Friday, December 14, from 10.
In keeping with her commitment to make her events accessible to as many people as possible, Mrs. Obama and Live Nation will donate a portion of ticket inventory in each market to various organizations, including, but not limited to, charities, schools, and community groups in each city the tour visits. Those fans will receive free admission to the tour stop in their city.
Attendees at Mrs. Obama’s events will hear her honest reflections on the experiences and events, both public and private, that have shaped her, from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her years spent at the most famous address in the world. Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States – the first African-American to serve in that role – she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world.