Even if you don't have kids, you can appreciate how cool this stroller is.  It's funny though.  A few years ago, I never would have cared about this stroller.  When I was younger I would walk down Yonge St. (or any street for that matter) and check out some girls and make some comments in my head.  Now a days, I'll see someone with a stroller and say to myself, "Whoa, look at that.  Are those 2 cup holders?  I wonder if that's a Bugaboo?".  Things change when you have kids.  By the way, I hear this thing is about $850.