Before he graduated from Jorge Tadeo Lozano's University with a publicist degree, singer/songwriter Carlos Vives
joined different bands and participated in several plays. In 1982, the artist got a role in the Colombian TV series Tiempo Sin Huella, starting his successful acting career, later extending his professional skills to the Puerto Rican television. After forming a band called La Provincia, the singer and guitarist began performing a local style known as Vallenato, successfully touring his native country and South America. In 1994, Carlos Vives
' "La Gota Fria," became his first smash, climbing on the most important music charts around Latin America. In 1996, under the slogan of Unete A Los Locales (Join the Local Ones), the talented musician created his own label, called Gaira, to promote and give an incentive to local artists.